Develop and execute measurable demand generation programs that drive pipeline for our direct sales team and channel partners, including emails, blog and social channels.
Work closely with the Marketing team to develop and execute campaign elements including, but not limited to, webinars, white papers, content development, list identification and purchase, channel development, etc.
Work closely with Sales Development Reps. (telemarketing) and Sales to refine the lead management process including regular performance assessments.
Manage and ensure regular content calendar, leveraging zSpace and third party resources.
Perform program performance through an end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales.
Implement testing methodologies to enhance and optimize campaigns and messages.
Produce lead/opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc.
Build and test landing pages for online and event programs.
Identify, analyze and work with digital media agencies as needed.
Evaluate third party tools and implement as needed to meet objectives.
Work with internal and external resources to create content and assets necessary to drive interest.
Leverage Hubspot, Salesforce.com and other tools as needed to execute and track the success of programs.
Configure and customize Hubspot http://casinobonusesfinder.com/ to optimize lead management process with Salesforce.com.
Daily monitoring of conversion across all online campaigns.